There was a time when I said yes to absolutely anyone who wanted to work with me. After all, why would I turn down money? As it turns out, there are actually lots of good reasons to do so! If a prospective client’s values don’t align with mine, if they’re looking for a service that’s outside my skillset, or if our expectations for our working relationship are poles apart, the project will be stressful and the results disappointing.
Why put either of us through that?
Don’t get me wrong, I’m beyond grateful to everyone who chose me as their writer, even when it didn’t turn out to be the right fit. Being trusted with your vision is an honour, and I’ve learned something from absolutely every person and business I’ve worked with.
But I’ve been doing this for a long time, and I’m at peace with the fact that I’m not for everyone. Nowadays I want every client to feel absolutely confident I’m the right writer for them before hiring me. If it’s not a “hell yes!”, it’s a no.
So what signs indicate that we’ll mesh well? If any of these ring true for you, get in touch.
You Care About Doing the Right Thing
I specialise in working with ethical brands, sustainable brands, and businesses or entrepreneurs who care about doing the right thing.
If you’re obsessed with saving the planet but hate greenwashing, if you’d rather miss out on a sale than mislead your customers, or if you want to give back to your local and global community, I’m the writer for you. I share your values and I’m here to help you live them via your content.
You don’t have to employ scammy, shady, or unethical tactics to get results. I know how to help ethical brands build an audience, make sales, and grow while keeping their values intact.
You’re Against AI Content (Or At Least Sceptical)
Whether you’re ethically opposed to generative artificial intelligence (AI) tools like ChatGPT and Claude, or have tried them and found the output lacklustre and missing sparkle, I’d love to show you how much more you can achieve when you entrust your precious brand voice to a skilled human writer.
AI has no place in my work. Everything I create for you will be organic, human, and from the heart, drawn from your unique identity and the things that matter to you.
You deserve so much more than AI slop. Let me create it for you.
Quality Matters to You
A lot of people don’t realise what a skilled writer is worth until they hire a bad one.
You could probably go to a content mill or generic freelance site and find someone who’ll quote you a tenth of what I charge. If all you want is filler, fair enough. If you want results, though, going dirt-cheap is a false economy. And, a bit like paying a skilled hairstylist to rescue that botched home dye-job, you’ll end up paying more to fix bad copy than if you’d just hired a true pro the first time around.
I have a BA and an MSc in Creative Writing, and at the time of writing am likely a few short months away from having a PhD. I’ve been writing since I was a child, and have invested thousands of hours into getting as good as I am.
I’ll never overcharge you, either. My rates are based on my skill, experience, expertise, and the value I can bring to your business. If you want the cheapest, I’m not for you. If you want the quality your business deserves, you probably won’t find it on Fiverr. But you will find it here.
You’re Ready to Be Real and Authentic
I don’t believe in skimming the surface. I want to know the real story behind your business and how you got to where you are. I’m insatiably curious, sensitive, and a great listener.
I’ve been a journalist, so I know how to ask the right questions to get to the good stuff. I’ve been a researcher, so I know how to go digging for little-known facts and buried gems. And I’ve been a fiction writer, so I know how to tell a damn good story.
If you’re looking for bland, generic, and safe, I’m not for you. But if you want a writer who will go deeper and push you to be your fullest, most magical, most authentic self, that’s me.
You Want Impact But Also Heart
I know how to get real results for businesses with content. Whether your priority is boosting search performance with SEO, creating a high-converting evergreen blog, or telling your story through a website that resonates with your audience’s priorities, I can help you to make it happen.
But impact doesn’t need to come at the expense of your voice, your values, or the soul of your brand. You can have it all.
You Have a Clear Idea of Your Goals
I want to help you achieve your business goals. But you need to have at least some idea where you want to go before we can start plotting a course on the map and working out how to use content to get there.
One of the first questions I’ll ask you when you approach me about working together is “what are your goals?” From there, we can determine the best way to reach them.
If you’re not sure what content can potentially do for you yet, that’s okay. We can start exploring your goals in an initial consultation call or, if you’re looking for a more in-depth strategising session to clarify your content needs and priorities, why not book a Power Hour with me?
You Respect the Creative Process
We’ll discuss realistic timelines at the outset of your project, and I will meet every deadline we set. While I’m open to rush projects in some circumstances, I believe that the best creative work takes a little time. I’m not a content mill and I’m not ChatGPT, and I prefer to work with clients who understand that a reasonable timescale will produce better material than churning work out as fast as possible.
If you respect my creative process, you’ll get the absolute best I can give you.
Does Any Of These Sound Like You?
If you connected with any of the above—and especially if several of them sound like you—then you might just be about to become my new favourite client!
So what can I do for you?
I can:
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