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Creativity Takes Time: The Case for Slow(er) Content
The idea of slow creativity and slowing down in our content creation has been on my mind for a while, and my thoughts were really solidified by a talk from the amazing Ann Handley at this year’s Atomicon. In her incredible talk, Ann argued against speed and efficiency as the ultimate arbiters of marketing…
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Ethical Content Marketing: What Does Great Content for Conscious Businesses Look Like?
Looking for inspiration? Get my FREE downloadable list of 50 content marketing ideas for ethical businesses. One of the biggest challenges ethical brands and businesses face is what I call the “success vs. soul” dilemma. Business owners want to make sales, but they want to do it without sacrificing the values that led them…
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For the Best Content ROI, Skip the Content Mills and Hire an Expert
Clients often come to me when they’ve tried another approach to content that hasn’t worked. Some have tried writing their content themselves, but found that they don’t have the expertise (or the time) to do it well. Others might have tried ChatGPT or other generative AI platforms but found the results more than a…
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Why You Really, Really Shouldn’t Use AI to Write or Create Content
My personal brand on LinkedIn and in the networking groups I attend is fast becoming “that woman who yells about AI a lot.” I can’t say I’m mad about it. There are far worse things to be known for than taking a strong moral stance on something and being willing to defend it. I’ve…
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7 Signs I’m the Right Writer For You
There was a time when I said yes to absolutely anyone who wanted to work with me. After all, why would I turn down money? As it turns out, there are actually lots of good reasons to do so! If a prospective client’s values don’t align with mine, if they’re looking for a service…