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8 Great Reasons to Hire a Professional Copywriter For Your Website
You’ve got a killer business idea and you’re ready to put it out into the world. Or perhaps you’ve been in business for a while and your professional website is in urgent need of a refresh. Most business owners make a major mistake at this point: they forget the importance of great website copy.…
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Creativity Takes Time: The Case for Slow(er) Content
The idea of slow creativity and slowing down in our content creation has been on my mind for a while, and my thoughts were really solidified by a talk from the amazing Ann Handley at this year’s Atomicon. In her incredible talk, Ann argued against speed and efficiency as the ultimate arbiters of marketing…
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Ethical Content Marketing: What Does Great Content for Conscious Businesses Look Like?
Looking for inspiration? Get my FREE downloadable list of 50 content marketing ideas for ethical businesses. One of the biggest challenges ethical brands and businesses face is what I call the “success vs. soul” dilemma. Business owners want to make sales, but they want to do it without sacrificing the values that led them…
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You Don’t Need a Subject Matter Expert, You Need a Writer
One of the first things many new clients ask me is “have you written for my industry before?” I can often say yes, because I’ve been fortunate enough to work with some incredible businesses and entrepreneurs across many different sectors. But I also think this is the wrong question. Let’s talk about why. You…
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For the Best Content ROI, Skip the Content Mills and Hire an Expert
Clients often come to me when they’ve tried another approach to content that hasn’t worked. Some have tried writing their content themselves, but found that they don’t have the expertise (or the time) to do it well. Others might have tried ChatGPT or other generative AI platforms but found the results more than a…
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Why You Need an Evergreen Content Library: 10 Things It Can Do For Your Business
“I know I should be blogging regularly, but I don’t know what to write about!” “I want to do social media, but I feel like I’m shouting into the void.” Sound familiar? If you’ve found your way to my site, you’re probably aware that great content is an absolutely essential part of your marketing…
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Why You Really, Really Shouldn’t Use AI to Write or Create Content
My personal brand on LinkedIn and in the networking groups I attend is fast becoming “that woman who yells about AI a lot.” I can’t say I’m mad about it. There are far worse things to be known for than taking a strong moral stance on something and being willing to defend it. I’ve…
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I’m Probably NOT the Right Writer For You If…
After publishing a post all about the signs that I’m the right writer for you, I thought I should also talk about some of the reasons I might not be. What!? Why would I ever want to put someone off working with me? Actually, there are a lot of reasons. I don’t want you…
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7 Signs I’m the Right Writer For You
There was a time when I said yes to absolutely anyone who wanted to work with me. After all, why would I turn down money? As it turns out, there are actually lots of good reasons to do so! If a prospective client’s values don’t align with mine, if they’re looking for a service…