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For the Best Content ROI, Skip the Content Mills and Hire an Expert
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Clients often come to me when they’ve tried another approach to content that hasn’t worked. Some have tried writing their content themselves, but found that they don’t have the expertise (or the time) to do it well. Others might have tried ChatGPT or other generative AI platforms but found the results more than a…
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Why You Need an Evergreen Content Library: 10 Things It Can Do For Your Business
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“I know I should be blogging regularly, but I don’t know what to write about!” “I want to do social media, but I feel like I’m shouting into the void.” Sound familiar? If you’ve found your way to my site, you’re probably aware that great content is an absolutely essential part of your marketing…
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Why You Really, Really Shouldn’t Use AI to Write or Create Content
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My personal brand on LinkedIn and in the networking groups I attend is fast becoming “that woman who yells about AI a lot.” I can’t say I’m mad about it. There are far worse things to be known for than taking a strong moral stance on something and being willing to defend it. I’ve…
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I’m Probably NOT the Right Writer For You If…
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After publishing a post all about the signs that I’m the right writer for you, I thought I should also talk about the reasons I might not be. What!? Why would I ever want to put someone off working with me? Actually, there are a lot of reasons. I don’t want you to choose…
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7 Signs I’m the Right Writer For You
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There was a time when I said yes to absolutely anyone who wanted to work with me. After all, why would I turn down money? As it turns out, there are actually lots of good reasons to do so! If a prospective client’s values don’t align with mine, if they’re looking for a service…