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Valentine’s Day Content Ideas for Sustainable Brands and Businesses
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As we come to the end of January, business owners and marketers are likely already thinking ahead to their Valentine’s Day campaigns. The “day of love” is divisive. Some see it as an opportunity to shower a significant other with affection, while others view it as a Hallmark holiday pushed exclusively to sell us…
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Creativity Takes Time: In Defence of Slowing TF Down
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“If they’re speeding, I’ll stop ’em and write out a warning ticket. I’ll write “STFD”—slow the f**k down!”– Oz Fudge, Come From Away I promise I didn’t only choose to write about this topic because it gave me the opportunity to open a post with a quote from my favourite musical. That was just…
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Christmas Content Ideas for Sustainable Brands and Businesses
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For marketers and business owners who are interested in sustainability, reducing waste, and creating a more eco-friendly world, Christmas content can feel like a minefield. This holiday has been taken over by rampant consumerism, with overconsumption packaged and sold to us as aspirational. If you run a sustainability-minded business, jumping on the endless “buy…
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Why Hire a Content Writer? 7 Great Reasons to Let a Pro Write Your Website Content
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If you’re a small business owner setting up or revamping your website on a budget, you might be wondering if you really need to hire a content writer. After all, wouldn’t it be cheaper to do it yourself? Perhaps, but it’s likely to be a false economy. Unless you’re a skilled writer, understand what…