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Creativity Takes Time: The Case for Slow(er) Content
The idea of slow creativity and slowing down in our content creation has been on my mind for a while, and my thoughts were really solidified by a talk from the amazing Ann Handley at this year’s Atomicon. In her incredible talk, Ann argued against speed and efficiency as the ultimate arbiters of marketing…
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Ethical Content Marketing: What Does Great Content for Conscious Businesses Look Like?
Looking for inspiration? Get my FREE downloadable list of 50 content marketing ideas for ethical businesses. One of the biggest challenges ethical brands and businesses face is what I call the “success vs. soul” dilemma. Business owners want to make sales, but they want to do it without sacrificing the values that led them…
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For the Best Content ROI, Skip the Content Mills and Hire an Expert
Clients often come to me when they’ve tried another approach to content that hasn’t worked. Some have tried writing their content themselves, but found that they don’t have the expertise (or the time) to do it well. Others might have tried ChatGPT or other generative AI platforms but found the results more than a…
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Why You Need an Evergreen Content Library: 10 Things It Can Do For Your Business
“I know I should be blogging regularly, but I don’t know what to write about!” “I want to do social media, but I feel like I’m shouting into the void.” Sound familiar? If you’ve found your way to my site, you’re probably aware that great content is an absolutely essential part of your marketing…