Cornerstone Content

Have you ever noticed that so many businesses sort of sound… all the same? There are lots of reasons for this, but two that are most common: When you become my client, I don’t want you to sound like everyone else.  To make sales or get clients as a small business owner, solo entrepreneur, or…

What if you could populate your website and blog with a tonne of content, start ranking on Google, and start getting customers and clients almost immediately, with minimal effort and at little or no cost?  If this sounds too good to be true, it’s because it is.  Unfortunately, I see this false promise all the…

When I talk to small business owners and entrepreneurs about content marketing, one of the first things I often hear is “isn’t that just for big companies?” If you want the TL/DR version of this post, here it is: nope, this is not even remotely true, content marketing can work equally well for small, micro,…

If you’re a small business owner, service provider, creative professional, or entrepreneur, you’ll know just how challenging marketing your products or services can be.  With so many different marketing strategies, social media platforms, and “quick fix” hacks out there, it gets confusing fast.  I help busy professionals and business owners to streamline their marketing with…

If you’re an entrepreneur, business owner, or service provider who has ever attempted to promote your products or services with content, you may have struggled with getting your content to convert–that is, to lead prospective customers to the point where they want to buy from you.  You might have been putting social media content or…

“Is this going to help me get found on Google?”  This is the first question prospective clients often ask me, and many of my fellow copywriter friends and colleagues report hearing the same.  If you’ve ever hired or considered hiring a writer, you may have asked this question.  It’s an understandable question. I also think…

“I know I need to make sales, but marketing feels like selling out!”  Sound familiar?  Ethical business owners, service providers, creative professionals, and people who run heart-led or values-driven businesses say this kind of thing to me all. the. time.  And you know what? I get it. I’ve been where you are.  Fun fact: I’ve…