You’ve got a killer business idea and you’re ready to put it out into the world. Or perhaps you’ve been in business for a while and your professional website is in urgent need of a refresh.
Most business owners make a major mistake at this point: they forget the importance of great website copy.
They might try to write it themselves, hire someone willing to work for pennies from a content mill, or turn it over to AI.
What happens next?
Well… nothing, usually.
Bad website content doesn’t rank in search results, it doesn’t build trust, and it doesn’t convert. In other words, it doesn’t help your business succeed. At best, it just sort of sits there being useless (we’ve all had days like that amirite?) At worst, it actively damages your brand’s reputation and drives people away who otherwise might have bought from you.
So if you’re wondering whether you really need a professional, the answer is most likely yes. Here are just 8 reasons why.
You Want the Best Possible Return on Your Investment
Whether you’re setting up a business website for the first time or giving your site a much-needed refresh, you might be wondering whether you really need to hire a professional copywriter. After all, wouldn’t it be cheaper to throw something together yourself or turn the task over to AI?
Well, it might be cheaper initially, but it’ll cost you far more in the long run.
Because, as we already established above, bad content doesn’t get results.
Good website copywriting doesn’t come cheap. But the return on that investment can be enormous. A talented copywriter knows how to connect with your audience, communicate your message, and drive people to take action. Our job isn’t just to make words sound pretty. It’s to make them work for you.
Unless you’re a skilled writer with a strong understanding of what makes effective website copy and plenty of time to play around with your content, outsourcing it to an expert can often be the fastest and most cost-effective way to start seeing results.
It’s also an investment that can make you money for years.
(Oh, and by the way? If you try to go one of those cheap routes, you may ultimately end up hiring me or one of my colleagues anyway. I love a “Jess, my copy sucks, can you fix it?” job, but why not get it right the first time?)
You’re Too Close to Your Business and Need a Fresh Perspective
If you feel protective over your business, if you’re reluctant to let anyone else near it, I get it.
You’ve built something from the ground up, invested your time and energy and probably money into it, and transformed your passion into an incredible product or service. You know it inside out.
Your fire, knowledge, and experience are your biggest assets. But when it comes to writing your content, they can also be a liability. Being “too close” can mean you miss things.
The things you miss can range from relatively trivial issues like typos, to huge problems like suddenly realising you haven’t told your would-be customers what you actually do. (Yes, that’s something I’ve seen more than you might expect.)
When you hire a copywriter, they’ll bring a fresh perspective and they’ll be better equipped to spot those things you’ve missed. They’ll cut everything unnecessary and leave you with crisp, clear, conversion-ready content.
Time is Money, So Let’s Save Some of Yours
Brilliance doesn’t happen in five minutes.
You’d be amazed how many times people have hired me or one of my colleagues after trying to write their own content and quickly realising they simply don’t have the time. I might spend days or weeks working on a client’s website copy, and that’s as a professional writer. If you’re an inexperienced writer trying to fit it in around everything else, it’s going to take a lot longer.
Killer website content takes time.
If you’re like many of my clients, running your business is already a full-time job and then some. You don’t need to give yourself yet another plate to spin. Instead, hire a professional website copywriter and keep your precious time free to do what you do best.
You Hate Writing (or Just Feel “Meh” About It)
I love writing so much I made it my entire career! But perhaps you don’t enjoy it anywhere near as much.
If you don’t enjoy writing, you won’t do it well and you won’t do it consistently. Your lack of enthusiasm will show in your content. Your website will lack spark, your voice won’t shine through, and your audience won’t find you.
If you find yourself dragging your feet, procrastinating on working on your website copy, or feeling miserable the whole time you’re writing, a pro would be thrilled to take the job off your hands.
True story: I have a client who is actually a pretty great writer. She’s tremendously smart, highly qualified, and has the ability to be both sincere and hilarious. Problem is, she doesn’t enjoy copywriting. She’d much rather be doing, well, literally any other aspect of running her business. Enter me. (She says in parentheses.) Handing off something she dreads doing to someone who loves doing it is a win for both of us.
You’re Not a Strong Writer
I firmly believe anyone can learn to be a better writer if they want to. Writing to a professional standard, though, is a craft that takes many years to develop. Some people have a greater natural aptitude, sure, but it’s mostly hard work and a lot of practice.
And if you’re running a business, you probably have far more pressing things on your to-do list than “become an expert in writing website copy.”
Poor quality copy can seriously damage your SEO, customer relationships, and sales. Even “just okay” copy can do more harm than good.
You’ve created something amazing, and your vision deserves the best.
And just as you’d hire an experienced builder to work on your home renovation or a qualified hairdresser to do your cut and blow dry, hiring a professional copywriter ensures that you’ll get a professional standard of work.
You Want Originality, Flair, and Sparkle
Anyone can churn out clichéd marketing fluff or copy and paste AI slop.
But why settle for that when you can have original, bespoke work that reflects your values, speaks with your voice, attracts the right kind of audience, and keeps people coming back for more?
When you hire a professional website copywriter who takes the time to understand who you are and what you stand for, you’ll get words that sing and storytelling that sticks in the mind.
You Want to Stand Out From the Crowd
With so much noise competing for your audience’s attention, the brands that succeed are the ones that stand out and get noticed. If you want prospective customers to choose you over your competition, you’ll need to show them what makes you different.
A skilled content writer can transform dry facts and figures into an irresistible narrative, offer something new and unexpected, and help to ensure people are paying attention to you for all the right reasons.
You Want to Build Trust
Valuable content and strong SEO attract website visitors. Enticing hooks and compelling storytelling persuade them to read what you have to say.
But what converts a prospect to a client and a one-time buyer to a regular customer? Trust.
Investing in your website copy shows that you take your business seriously. It increases your authority, demonstrates authenticity, and shows professionalism. All of these factors lead to greater audience trust, which ultimately leads to conversions and repeat business.
Ready to Hire a Professional Website Copywriter Who Gets It?
If even one of these reasons resonates with you, we should talk! Drop me an email or book a free discovery call for a no-obligation chat about your needs and how I can support you with website copywriting that gets results.
I’d love you to be my next success story.
Leave a Reply