If you’re a small business owner setting up or revamping your website on a budget, you might be wondering if you really need to hire a content writer. After all, wouldn’t it be cheaper to do it yourself? Perhaps, but it’s likely to be a false economy.
Unless you’re a skilled writer, understand what makes effective website copy, and have plenty of time to play around with your content, outsourcing it to an expert can often be the fastest and most cost-effective way to start seeing results.
Here are just a few reasons you might want to consider hiring a professional to write your website content.
You’re “Too Close”—Hire a Professional Content Writer to Get a Fresh Perspective
You feel protective over your business. You might be reluctant to let anyone else near it. I get it—you’ve built it from the ground up, invested your time and energy into it, and transformed your passion into something incredible. You know it inside out.
Your fire, knowledge, and experience are your biggest assets. But when it comes to writing your content, they can also be a liability. Being “too close” can mean you miss things. This can range from trivial issues like typos, to huge problems like suddenly realising you haven’t told your would-be customers what you actually do.
When you hire a content writer, they’ll bring a fresh perspective and they’ll be better equipped to spot those things you’ve missed. They’ll cut everything unnecessary and leave you with a crisp, clear, conversion-ready website.
You Don’t Have Time to Write Your Own Content
Brilliant writing doesn’t happen in five minutes. You’d be amazed how many times people have hired me or one of my colleagues after trying to write their own content and quickly realising they simply don’t have the time.
Killer website content, high-converting sales copy, and engaging blog posts take time.
If you’re like many of my clients, running your business is already a full-time job and then some. You don’t need to give yourself yet another plate to spin. Instead, hire a professional content writer and keep your precious time free to do what you do best.
You Hate Writing, So Hire a Content Writer Who Loves It
I love writing so much I made it my entire career! But perhaps you don’t enjoy it anywhere near as much.
If you don’t enjoy writing, you won’t do it well and you won’t do it consistently. Your lack of enthusiasm will show in your content. You won’t post to your social media channels or update your blog regularly. Your website will lack spark. Your voice won’t shine through. Your audience won’t find you.
If you find yourself dragging your feet, procrastinating on writing tasks, or feeling miserable the whole time you’re writing, a pro would be thrilled to take the job off your hands.
You’re Not a Strong Writer
I firmly believe that anyone can learn to be a better writer if they want to. Writing to a professional standard, though, is a craft that takes many years to develop. Poor quality writing (or even mediocre writing) can seriously damage your SEO, customer relationships, and sales.
Your business deserves the best. And just as you’d hire an experienced builder to work on your home renovation or a qualified hairdresser to do your cut and blow dry, hiring a professional content writer ensures that you’ll get professional standard work.
You Want Originality, Flair, and Sparkle
Anyone can churn out clichéd marketing fluff or copy and paste AI slop from ChatGPT. But why settle for that when you can have original, bespoke work that reflects your values, speaks with your voice, attracts the right kind of audience, and keeps people coming back for more?
When you hire a content writer who takes the time to understand you and your vision, you’ll get words that sing and storytelling that sticks in the mind.
You Want to Stand Out From the Crowd
With so much noise competing for your audience’s attention, the brands that succeed are the ones that stand out and get noticed. If you want prospective customers to choose you over your competition, you’ll need to show them what makes you different.
A skilled content writer can transform dry facts and figures into an irresistible narrative, offer something new and unexpected, and help to ensure people are paying attention to you for all the right reasons.
You Want to Build Trust
Enticing hooks and sparkling storytelling attract website visitors, but trust is what converts a prospect to a client and a one-time buyer to a regular customer.
Investing in your website content shows that you take your business seriously. It increases your authority, demonstrates authenticity, and shows professionalism. All of these factors lead to greater audience trust, which ultimately leads to conversions and repeat business.
Ready to Hire a Content Writer Who Gets It?
If any of these reasons resonate with you, we should talk! Drop me an email or book a free discovery call for a no-obligation chat about your needs and how I can support you. I’ve helped clients across numerous industries with sparkling custom content, and I’d love you to be my next success story.
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