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As we come to the end of January, business owners and marketers are likely already thinking ahead to their Valentine’s Day campaigns. The “day of love” is divisive. Some see it as an opportunity to shower a significant other with affection, while others view it as a Hallmark holiday pushed exclusively to sell us…

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For marketers and business owners who are interested in sustainability, reducing waste, and creating a more eco-friendly world, Christmas content can feel like a minefield. This holiday has been taken over by rampant consumerism, with overconsumption packaged and sold to us as aspirational. If you run a sustainability-minded business, jumping on the endless “buy…