Working With Me: Copywriter for Ethical Businesses
Whether you’re looking to make your website copy sparkle, grow your audience via SEO-driven blog posts, turn prospects into customers with high-performing cornerstone content, or make words work harder for you in another way, I can help!
Looking for a specific service? Find my service pages here:
What’s It Like to Work With Me?
Creative
No matter your industry or niche, storytelling is at the heart of great content. My job is to draw out your brand story and use it to create the kind of clear, compelling content that drives real human connection.
Collaborative
Working with me is a partnership. I take the time to get to know you, understand what makes your business unique and amazing, and make sure your content lets your personality shine.
Led By You
You know your business and your needs best. I take a flexible approach and can offer everything from supportive consultative guidance through to a complete content management service.
Copywriting & Content for Ethical SMEs: FAQ
What’s the difference between copywriting and content writing?
These terms are often used interchangeably. Technically, however, there is a difference. Specifically, copywriting is focused on creating material that converts, makes sales, or convinces people to take action, while content writing is focused on providing value, building relationships, and boosting engagement. All businesses need a mix of both types of writing and at their best, they work seamlessly together.
Do you offer other types of writing beyond the ones listed in your service pages?
Yes. The services listed here are my core offers, but if you’d like to hire me for another project or type of writing, I’d love to hear your ideas and talk about whether I’m the right writer for you.
I need my content yesterday! How quickly can you turn it around?
I’m not a content mill and I’m certainly not ChatGPT. Real creativity takes a little time and amazing things can happen when we slow down. Starting your project as early as possible creates a low-stress environment where ideas can flow, inspiration can strike, and your content can really sparkle.
With that said, I understand that urgency does happen and sometimes time is of the essence. The nature of my flexible schedule means I can often move things around to accommodate tighter deadlines. Let me know what you need and if I can possibly make it happen, I will.
I’ll always give you a realistic time-frame when we agree to work together.
Do you use AI to write?
Absolutely not. I am ethically opposed to generative AI in all its forms and I will not touch it. You can read more about my stance on AI here.
I hired a copywriter or used AI and I’m unhappy with the results. Can you fix it?
Absolutely! I love taking lacklustre, boring, or disappointing content and turning it into something magical. I’ll ask you to send me what you’ve got so far, then we’ll talk about your goals for the content and how I can bring it up to scratch.
Will you do a free trial assignment for me?
No. In my experience, trial assignments rarely lead to paid work and often lead to me giving away my skills and knowledge for free. My work, my experience, and my track record speak for themselves. If you’re not convinced of the value I can add for your business without free work, I’m not the writer for you.
Can we meet in person or will you come to our offices?
Sure! If you’re local to the UK midlands (or further afield and willing to cover my travel costs,) I’d love to meet in person. We can meet at your offices or premises, or in a public place such as a coffee shop.
Seeing clients on-site is one of my favourite parts of this job. It’s a great way for me to really immerse myself in your brand and get to know your culture so I can reflect it accurately in the content I create for you.