You need more eyes on your website, but keyword-stuffing isn’t cutting it and expensive paid ads offer a limited return.
With search engine optimisation (SEO) blogging, you can get the right eyes on your website at the right time by giving your ideal audience what they want. Answer questions, solve problems, meet needs.
Best of all, good SEO blogging gets results not just now, but year after year.
I can offer:
- Keyword, topic, and competitor research
- Ad hoc blog post writing
- Weekly, monthly, or annual retainers for a set number of posts
- SEO blogging strategy support
- Comprehensive content management services
You’re an expert in your field, and you want to give your audience something unique that makes them sit up and take notice.
While shorter pieces of content provide quick solutions, answer questions, and bring a steady stream of visitors to your site, longform content is what keeps people coming back. It creates the brand loyalty and demonstrates the authority that ultimately transforms readers into customers.
High-quality and in-depth longform content allows you to explore complex topics in detail, present a through and cohesive argument, or offer comprehensive instructions and guidance. It’s what proves to your audience that you know your stuff.
I can create regular or one off longform pieces that build trust and showcase your expertise.
Your website is the digital equivalent to a shop window. It’s the first thing your prospective customers or clients will see, and those first impressions are everything. Let’s make sure visitors not only pause at your window, but step inside to learn more about what you’re selling.
With my flexible website copywriting services built around you, I can:
- Create, edit, or revamp a single page or a few pages
- Cast a professional eye over mediocre content to add sparkle and flair
- Write your entire site from scratch
Together, we’ll uncover your story and tell it in the most irresistible way.
How many marketing emails land in your inbox each week? And how many of those emails are sent straight to the bin without being read?
Email marketing is still a powerful and cost-effective way to connect with your audience, nurture leads, and promote new products and sales. But if you want to stand out in your recipients’ inboxes, you need email content that captures and keeps their attention.
From the perfect subject line to the all-important call to action, I can craft persuasive and powerful email marketing content that builds trust and grows engagement.
You want to boost brand trust and demonstrate your expertise on LinkedIn, connect more deeply with your followers on Facebook, or use great captions to stand out in the visual economy of Instagram.
To do this, you need copy crafted for each platform and the audiences that use them.
Leading with authenticity and using the power of storytelling, I’ll create social media copy that reflects your values and builds lasting connections. I take a platform-specific approach, tailoring voice and themes for each online space, and use a mix of evergreen and trending content that stops the scroll.
There has never been more competition for your audience’s attention. With busy lives, full inboxes, and doomscroll binges, is it even possible to capture people’s interest with an email newsletter anymore?
Yes. But to do so, you’ll need to give your subscribers a great reason to give you their attention.
I can create punchy, voice-driven newsletters that offer the value your readers want. Far from just another sales tool, your newsletter can become a unique space to give back and build relationships based on what matters to your audience.
Your customers need to know not only what you’re selling, but what it can do for them.
From ecommerce stores to service-based businesses, the key to converting a window-shopper to a buyer lies in persuasive product and service descriptions.
I’ll translate product or service features into tangible benefits, showing your prospective customers why they need what you’re offering. I’ll use words to paint a picture, create an emotional connection, and overcome objections, guiding your website visitors towards clicking “add to basket” or “request a quote.”
When you want to guide people towards taking one specific action, a great landing page is what you need. These standalone webpages can invite visitors to sign up to your email list, make a purchase, register for an event, download a resource, or book a call with you.
I’ll help you create tight, focused, results-driven landing page copy that converts.
You can see the potential in video and audio platforms, from Youtube to short-form social media videos to podcasting, but you’re not sure where to start or how to get results.
Quality scripts can make all the difference.
I’ll take the guesswork out of audiovisual content by researching the topics your audience cares about, turning them into compelling video or podcast ideas, and creating scripts that will allow you to put out winning content in a fraction of the time.
Not sure if your existing content is working for you or how it could be improved? I’ll take a supportive and constructively critical look at your website, socials, marketing copy or printed materials and offer advice and insights on what could be improved.
Content audits are available as a stand-alone service or in conjunction with other writing services. A written report and 60 minute consultative meeting are included with every audit.
Did you hire a cheap copywriter who failed to deliver the quality promised? Or perhaps you outsourced your content creation to ChatGPT and you’re disappointed with the results. This is super common, but it’s a false economy.
Don’t stress. I can transform disappointing copy into storytelling with a soul.
If you need something I haven’t listed here, drop me a line and I’ll see if I can help. I’m always up for a challenge and exploring new ways we can use words to create magic.